Social platforms have
been interested in media companies nowadays. Three big social platforms like
Facebook, Twitter, and Snapchat plan to collaborate with media companies. Even
the Snapchat has launched Discover, a section of app reserved for 11 media
companies.
Why do the social
platforms want to collaborate with media companies? What is the benefit for
both side and must this collaboration take a place?
We all know about ‘war’
between social platforms has been stricter lately. Some come and some down. The
three big social platforms have withstood newcomer for years and numerous
people access them every second. Each has unique platform while all differ one
with another. The biggest, most popular of the three for now is Facebook.
Meanwhile, the other two most likely want to beat it.
The benefit of this collaboration
for a social platform is an original native content can keep people stay in the
app longer. While the ‘you’ll get everything you need here’ offer, will invite
other to join. For the media companies, the platforms can fix their decreasing
traffic. Furthermore, in this era, mobile devices are commonly used by reader
than desktop and approved or not a social platform mobile friendly is better
than a publisher’s is. All revolved around monetized. How much you sell
nowadays. Years ago, a media company might sell a lot with their direct
traffic. However, now all is changed. We can see a lot news link and video in
social platforms and for reader, it is more comfortable. The only shortfall is,
when you click on a link, seconds are needed to load.
As reported before,
Snapchat launched Discover for 11 media company partners and Twitter want to
buy one of media company. They have their reasons. Snapchat CEO, Evan Spiegel
said that they wanted to built something that tried to bring editorial
perspective, because they believed that would be really valuable to have
someone who’s smarter than them to figure out what was important, because that
was a full time job and a really hard. Twitter want to own one because of tool
test reason before rolling them out to the broader community. Therefore it do
not want to discriminate other publishers.
Unlike the other two
social platforms, Facebook want to own the articles not the media companies. According
to Wall Street Journal, Facebook want the media companies to start publishing
article on its platform first and they may host advertisement next to the
content. The revenue will be split or it may give some publishers all the
revenue from certain ads to get publishers on board.