The bizarre craze in South Korea now is called Mok-Bang or "eating" and "broadcast" They can earn serious money for letting people watch them eat online in Afreeca TV, the South Korean version of YouTube. It involves a fully clothed man or woman sitting at a table with massive amounts of food in front of them.
By getting 'Star Balloons' from their fans for a good show, the balloons are then traded into South Korean Wons which can be spent in the real world. Some broadcast jockeys making more than $1,000 for one video.